Roadmaps and Revelations Finding the Road to Business Success on Route 101
Roadmaps and Revelations Finding the Road to Business Success on Route 101
- ISBN 13:
9781119124726
- ISBN 10:
1119124727
- Edition: 1st
- Format: Paperback
- Copyright: 03/30/2009
- Publisher: Wiley
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Summary
Up until now, the company's "strategic plans" were made up of visions in the former CEO's mind. Now, Rory's got five short days to develop, formalize, and deliver a winning strategic planning process. Rory planned to use a leisurely drive down the 101, en route to his wife's family reunion, to gather his thoughts, but things change when he halfheartedly agrees to pick up his wife's second cousin Sydney Wise from the airport. To his astonishment, Sydney turns out to be—instead of another maddening relative—a strategic planning guru, entrepreneur—and Rory's rescuer.
Discover, along with Rory and Sydney, what strategic planning is really about, why it is important, and how to develop a simple yet powerful strategy your company can use to set it on the course to success. Through Rory's experience, you will find out why strategic planning is not something left to the "higher ups," but something in which everyone in an organization needs to be invested.
Roadmaps and Revelations: Finding the Road to Business Success on Route 101 uses an entertaining storyline to walk you through the daunting process of creating a successful strategy. Sprinkled with practical examples and workable solutions for business executives, managers, and consultants, this motivating fable will put you on track toward creating a strategy for sustainable success.