People working in the industry are often confronted with the effects of rheology, the science of deformation and flow behavior. They look for appropiate literature and either find short brochures giving only a few details and contain little useful information or highly specialized books full of physical formulars and mathematical theories. There is a lack of literature between these two extremes. This book is intended to fill that gap. The pratical use of rheology is presented in the areas quality control, production and application, chemical and mechanical engineering, materials science, and industrial research and development. After reading this book, the reader should be able to perform tests with rotational and oscillatory theometers and interpret the results correctly.- describes the principles of rheology clearly, vividly and in practical terms- includes the rheology of additives in aqueous dispersions and surfactant systems- can serve as a great reference book as well as a textbook for studying the theory behind the methods