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Chapter 2: Strategic Pricing.
Chapter 3: Value.
Chapter 4: Differential Pricing.
Chapter 5: The Revenue Manager's Role.
Chapter 6: Forecasting Demand.
Chapter 7: Inventory and Price Management.
Chapter 8: Distribution Channel Management.
Chapter 9: Evaluation of Revenue Management Efforts in Lodging.
Chapter 10: Revenue Management for Food and Beverage Services.
Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.
Chapter 12: Specialized Applicat... MORE