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Retail Managemen : A Strategic Approach (With Free Great Ideas in Retailing)

ISBN: 9780131070691 | 013107069X
Edition: 9th
Format: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2004

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For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.

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