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| List of figures, tables and boxes | p. vi |
| About the author | p. vii |
| Acknowledgements | p. viii |
| Introduction | p. 1 |
| Overview of research | p. 13 |
| Research topics, proposals, and plans | p. 39 |
| Managing the research process | p. 55 |
| Background research | p. 79 |
| Secondary data | p. 101 |
| Primary data collection | p. 113 |