PART ONE: Rhetorical Reading and Writing

1    Reading  Rhetorically

What Are Key Rhetorical Concepts

Rhetorical Reading 

Using Key Rhetorical Concepts to Read Better

    Reading to Understand the Purpose

    Reading to Understand the Main Point

    Reading to Understand the Author

    Reading to Understand Audience

    Reading for Research Methods and Evidence

    Reading to Understand Organization

    Reading to Understand Presentation

A Model for Reading Rhetorically

    “Texts of Our Institutional Lives: Studying the ‘Reading Transition’ from High School to College: What Are Our Students Reading and Why?” David A. Jolliffe and Allison Harl   

Writing Assignment 

2    Writing Rhetorically                                                        

Rhetorical Writing 

Using Key Rhetorical Concepts to Write Better

    Writing for a Purpose

    Writing to Make a Point

    Writing as an Effective Author

    Writing to Establish a Relationship with an Audience

    Writing about Research Methods and Evidence

    Organizing Your Writing

    Presenting Your Writing

A Model for Writing Rhetorically

    “Just As Human,” Abby DeCook  (student essay)

PART TWO: Reading and Writing Across the Disciplines   

3    Speech Communication: Analyzing Audiences

Portable Rhetorical Lesson: Writing for Multiple Audiences 

Writing in the Discipline 

    “Remarks by the President After Briefing on BP Oil Spill,” May 28, 2010,President Barack Obama 

    Notes on Grammar, Style, and Rhetoric: Sentence Subjects 

Student Writing 

    “Apologizing to Friends, Enemies, and Everyone In Between: Analyzing Clinton’s Rhetoric,”Laura McGiness 

Public Writing 

    “Post-Katrina Speech from Jackson Square, New Orleans,” September 15, 2005,President George W. Bush 

More Writing in Speech Communication 

    “Emergent Agents: The Forgotten Publics in Crisis Communication and Issues Management Research,” Damion Waymer and Robert L. Heath 

Writing Assignments 

4    Religion and Society: Analyzing Cultural Assumptions

Portable Rhetorical Lesson: Writing Effective Thesis Statements 

Writing in the Discipline 

     “Civil Religion in America,” Robert N. Bellah 

    Notes on Grammar, Style, and Rhetoric: First-Person Pronouns 

Student Writing 

    “Peter Berger and the Study of Religion: An Examination of Sociological Method,” Philip Park 

Public Writing 

    “Obama Refashions America’s Old-time (Civil) Religion,” Daniel Burke and Kevin Eckstrom 

More Writing in Religion and Society 

    “Is the Pledge [of Allegiance] merely Ceremonial Deism?” Jay Michaelson 

5    Sociology: Searching for Causes of Social Problems

Portable Rhetorical Lesson: Limiting a Research Topic 

Writing in the Discipline 

    “Parenting as a ‘Package Deal’: Relationships, Fertility, and Nonresident Father Involvement among Unmarried Parents,”Laura Tach, Ronald Mincy, and Kathryn Edin 

    Notes on Grammar, Style, and Rhetoric: Noun Phrases 

Student Writing 

    “The Politics of Cohabitation,” Joy Van Marion 

Public Writing 

    “Till Children Do Us Part,” Stephanie Coontz   

More Writing in Sociology 

    “Unmarried with Children,” Kathryn Edin and Maria Kefalas 

Writing Assignments 

6    Biotechnology: Building Consensus for Progress

Portable Rhetorical Lesson: Persuading with Balanced Arguments 

Writing in the Discipline 

    “Feeding the World in the Twenty-First Century,” Gordon Conway and Gary Toenniessen   

    Notes on Grammar, Style, and Rhetoric: Hedges in Persuasive Writing 

Student Writing 

    “The Insurance Industry and Adult Preventative Genetic Screening: An evil beast using awesome powers for harm?” Meghan Sheehan 

Public Writing 

    “Biotechnology: Genetic Modification of Crops,” Public Understanding of Biotechnology, South Africa Department of Science and Technology 

More Writing in Biotechnology 

    “Science and Technology in World Agriculture: Narratives and Discourses," Pasquale Lucio Scandizzo

7    Nursing: Observing to Improve Practice

Portable Rhetorical Lesson: Using Personal Observation for Rhetorical Purpose 

Writing in the Discipline 

     “A Phenomenologic Study of Chronic Pain,” Sandra P. Thomas 

    Notes on Grammar, Style, and Rhetoric: Appeals to the General and Particular 

Student Writing 

    “Nursing Care Plan,” Curt Gritters 

    “Reflection Paper,” Megan Nyenhuis   

Public Writing 

    “Naomi,” from Camp Nurse, Tilda Shalof 

More Writing in Nursing 

    “The Man in White,” Lisa Ricciotti 

8    Political Science: Building Knowledgeable Arguments

Portable Rhetorical Lesson: Building Credibility as an Author 

Writing in the Discipline 

     “Kant or Cant: The Myth of the Democratic Peace,” Christopher Layne 

    Notes on Grammar, Style, and Rhetoric: Textual Coherence 

Student Writing 

    “Democratic Consolidation in Israel?” James R. King 

Public Writing 

    “Apathy Among the Educated,” Hassina Sherjan 

More Writing in Political Science 

    “Iraq and the Democratic Peace: Who Says Democracies Don’t Fight?” John M. Owen IV 

9    Biology: Describing Nature

Portable Rhetorical Lesson: Using Visual Aids to Make Information Accessible 

Writing in the Discipline 

    “Influence of Training and Match Intensity on Injuries in Rugby League,” Tim J. Gabbett   

    Notes on Grammar, Style, and Rhetoric: Passive Verbs 

Student Writing 

    “Oxygen Consumption During Sedentary and Physically Active Video Gaming in College Males,” Cathryn Ghena et al.

Public Writing 

    “The Female Hurt,” Marguerite Holloway 

More Writing in Biology 

    “Blood Flow Restricted Exercise and Skeletal Muscle Health,” Todd M. Manini and Brian C. Clark   

10    Media Studies: Analyzing the Rhetoric of Images

Portable Rhetorical Lesson: Analyzing Images 

Writing in the Discipline 

     “The Politics of Staring: Visual Rhetorics of Disability in Popular Photography,” Rosemarie Garland-Thomson 

    Notes on Grammar, Style, and Rhetoric: Final Free Modifiers 

Student Writing 

    “‘Contemplating Things as They Are’: Propaganda and the Photography of the Farm Security Administration,” Katelyn Beaty 

Public Writing 

    “Looking at War,” Susan Sontag 

More Writing in Media Studies 

    “Obesity Prevention” from Public Service Advertising that Changed a Nation , The Advertising Council

11    Chemistry: Summarizing Research

Portable Rhetorical Lesson: Summarizing to Shape the Future 

Writing in the Discipline 

     “Aging, Bioavailability, and Overestimation of Risk from Environmental Pollutants,” Martin Alexander 

    Notes on Grammar, Style, and Rhetoric: Uses of Old Information in a Critical Review 

Student Writing 

    “Introduction to Bioremediation of Pentachlorophenol,” Arianne Folkema 

Public Writing 

    “Realms of the Soil,” from Silent Spring, Rachel Carson

More Writing in Chemistry 

    “Health and Environmental Consequences of the World Trade Center Disaster,” Philip J. Landrigan et al. 

12    English Education: Challenging Conventions

Portable Rhetorical Lesson: Challenging Conventions Purposefully 

Writing in the Discipline 

     “Of Color, Classes, and Classrooms” from Bootstraps, Victor Villanueva 

    Notes on Grammar, Style, and Rhetoric: Sentence Fragments and Special Effects 

Student Writing 

    “Who Cares?: Analysis and Application of Victor Villanueva’s Bootstraps,” Cherilyn Dudley  x

Public Writing 

    “The Theory Behind the Dictionary: Cultural Literacy and Education,” E. D. Hirsch   

More Writing in English Education 

    From What Video Games Have to Teach Us about Learning and Literacy,” James Paul Gee 

13    Marketing: Motivating Action

Portable Rhetorical Lesson: Using “All Available Means” of Persuasion 

Writing in the Discipline

    “One Common Purpose,” Steelcase Corporation 

    Notes on Grammar, Style, and Rhetoric: The Language of Motivation 

Student Writing 

    “Safe Haven Marketing Campaign,” Sarah Steen 

Public Writing 

    “Leap Chair Advertisement,” Steelcase Corporation 

More Writing in Marketing 

    “Leap [Chair] Productivity and Health Impact Study,” Ben Amick and Kelly DeRango 

APPENDIX: Citing Sources and Avoiding Plagiarism

Credits

Index

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