Businesses need more direction on how to create, use and track QR codes. The QR Codes for Dummies will guide those interested in this new, powerful technology. Chapter 1: Getting Started with QR Codes Chapter 2: Planning Your QR Code Campaign Strategy Chapter 3: Creating QR Codes Chapter 4: Linking Your QR Codes to Mobile-Friendly Content Chapter 5: Tracking Your Results with a Code Management System Chapter 6: Delivering the Best Value for Your Users Chapter 7: Embracing a Future that is Readable, Not Read Chapter 8: Ten QR Code Campaigns to Educate & Inspire You