The leadership-building guide with a sense of purpose and a mission of maximum productivity..Today's employees want more than ever. They expect to find a sense of purpose and an outlet for their passions in their job. Too many employers, though, overlook this fact in their feverish attempt to fully utilize their people to gain ground against the competition..What they need to realize is that combining purpose and passion is the key to gaining a competitive advantage. .Developed by human resource consultants, this groundbreaking guide shows CEOs, executives, and HR personnel how to recruit, manage, and cultivate the strongest leaders possible. Using a personalized �Passion Profiler,� the book identifies ten Archetypes, such.as Builder, Connector, and Transformer. It offers specific ways to channel each type in a positive, purposeful direction, linking skills to values, personality to performance-and putting passion to work for maximum performance and new levels of profit. .