Public Relations Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package
ISBN: 9780205170005 | 0205170005
Edition: 10thFormat: Hardcover
Publisher: Pearson
Pub. Date: 5/26/2011
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Ethics and Professionalism
... MORE
Part 2 Process
Chapter 5 Research
Chapter 6 Program Planning
Chapter 7 Communication
Chapter 8 Evaluation
Part 3 Strategy
Chapter 9 Public Opinion and Persuasion
Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11 Reaching Diverse Audiences
Chapter 12 Public Relations and the Law
Part 4 Tactics
Chapter 13 The Internet and Social Media
Chapter 14 Preparing Materials for Mass Media
Chapter 15 Radio and Television
Chapter 16 Meetings and Events
Part 5 Application
Chapter 17 Corporations
Chapter 18 Entertainment, Sports, and Tourism
Chapter 19 Politics and Government
Chapter 20 Global Public Relations
Chapter 21 Nonprofit, Health, and Education
Related Products
MyCommunicationLab CourseCompa...
MyCommunicationLab with Pearso...
Outlines & Highlights for Publ...
