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Public Relations Practices : Managerial Case Studies and Problems
ISBN: 9780136138037 | 0136138039
Edition: 7thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situationsinvolving all types and sizes of organizations. This ... MORE
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