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Public Relations From Theory to Practice

by: Hansen-Horn, Tricia; Neff, Bonita Dostal

Public Relations From Theory to Practice

by: Hansen-Horn, Tricia; Neff, Bonita Dostal

ISBN 13:
9780205393558
ISBN 10:
0205393551
Edition: 1st
Format: Paperback
Copyright: 01/17/2007
Publisher: Pearson

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Summary

Theory to practice relationship demonstrated. Role of theory in practice, An ethics-based pubic relations practice, A globally-based public relations practice. Upper level courses in public relations, Communication management courses, Organizational communication courses, Public relations courses focusing on community relations and crisis communication, International English speaking colleges in Korea, Croatia, England, Ireland, China.

Foreword	p. xv
Preface	p. xvii
Effectiveness Management: Engaging Systems of Power and Networks of Communication	p. 1
Power Resource Management: Pushing Buttons and Building Cases	p. 2
Historical and Theoretical Perspectives on Power	p. 4
Origins of Power Resource Management Theory	p. 5
Power and Its Resources	p. 7
Issues: Contestable Matters of Fact, Value, and Policy	p. 11
Stakes, Stakeholders, and Stakeseekers	p. 12
Applications	p. 14
Conclusion	p. 15
Case: CPSC Versus Daisy	p. 16
Questions for Application	p. 17
A Weickian Approach to Public Relations and Crisis Management	p. 20
Weick's Model of Organizing	p. 21
Information Environment and Equivocal Information Inputs	p. 22
Communication Rules and Cycles	p. 24
Enactment, Selection, and Retention	p. 25
Summary and Recommendations	p. 27
Case: Crisis Communication and Anthrax	p. 29
Questions for Application	p. 30
Strategic Issues Management: Theoretical Underpinnings for Strategic Planning and Operations in the Public Policy Arena	p. 31
Uniqueness: Old Hat or a New Ballgame?	p. 32
Underpinnings of Issues Management	p. 36
Four Legs of the Issues Management Stool	p. 39
Applications	p. 41
Strategic Business Planning Through Integration	p. 41
Issue Monitoring	p. 41
Corporate Responsibility	p. 42
Issue Communication	p. 42
Conclusion	p. 42
Case: the WTO and G8	p. 43
Questions for Application	p. 44
Organizational-Public Relationships in Cyberspace	p. 46
Online Communication's Potential	p. 46
Examining Relationships	p. 48
Measures of Relationship Quality	p. 50
Applying the Measures to Online Communication	p. 51
Commitment	p. 52
Control Mutuality	p. 53
Communality	p. 54
Trust	p. 56
Satisfaction	p. 57
Additional Measures of Relationships	p. 58
Cognitive Learning	p. 58
Affective Responses	p. 59
Resulting Behaviors	p. 60
Conclusion	p. 61
Case: Intel's 1994 Pentium Chip Crisis	p. 62
Questions for Application	p. 63
Fundamental Perspectives: Creating Action and Meaning Through Messaging	p. 75
Working with Innovators and Laggards: The Diffusion of Innovation Theory and Public Relations	p. 76
The Theory of the Diffusion of Innovations	p. 76
Innovation	p. 77
Channel	p. 77
Time	p. 78
Social System	p. 80
Diffusing Information to External Publics	p. 81
Diffusing Information to Internal Publics	p. 82
Engaging Employees in Public Relations	p. 83
Success Stories	p. 84
Effective Employee Communication	p. 85
Conclusion	p. 85
Case: Nationwide	p. 86
Questions for Application	p. 87
Speech Act Theory: An Approach to Public Relations Leadership	p. 89
Language as the Core Carrier of Public Relations Functions	p. 89
Answering the Dilemma	p. 90
Public Relations as a Diverse Communication Function	p. 92
The Dialectic and Rhetorical Relationship: A Historical Partnership	p. 93
Speech Act Theory: The Means of Expression in Public Relations Practice	p. 93
Speech Act Theory as the Source of Leadership Potential for Public Relations	p. 96
Speech Act Theory Offers an Ethical Basis for the Dialogic Process	p. 97
Case: Ameriflora '92	p. 98
Questions for Application	p. 101
Social Constructionism and Public Relations	p. 104
The Basic Tenets of Social Constructionism	p. 104
Historical Perspective	p. 106
Intellectual Traditions in Public Relations	p. 107
Modern Views of Public Relations	p. 110
Social Constructionism and Language	p. 114
Social Construction: A Basis for Practice and Study	p. 115
Conclusion	p. 116
Case: OTPOR (1998 Serbian Resistance)	p. 117
Questions for Application	p. 119
Social Drama for Public Relations Practice	p. 122
Sociodrama	p. 122
Sources for Duncan	p. 123
Concepts	p. 124
Elements of the Drama	p. 127
Hierarchy	p. 128
Three Levels of Sociodrama	p. 130
Conclusion	p. 131
Case: Concord Hospital	p. 131
Questions for Application	p. 132
Contingency Theory: Strategic Management of Conflict in Public Relations	p. 134
The Stance we Take is Influenced by the Situation we are in	p. 136
The Circumstance - "It Depends"	p. 137
Pillars of Contingency Theory-Dynamism and Realism	p. 138
Dynamism in Conflict Management	p. 138
Realism in Litigation Public Relations	p. 140
Inspiration of Contingency Theory - Expansion and Extension	p. 141
Expansion: Emotions and Threat Appraisal	p. 141
Extension: Conflict Positioning in Crisis Communication	p. 144
Conflict Positioning: Integrating Contingency Stance with Image Repair Strategies	p. 145
New Frontiers for Contingency Theory	p. 146
Measurement of Contingent Factors	p. 146
Further Elaboration on Stances	p. 146
Conclusion	p. 147
Case: The Sars Crises	p. 147
Questions for Application	p. 151
	p. 154
	p. 157
Normative Approaches: Leveraging Constraints and Opportunities	p. 159
Foundations in Moral Philosophy for Public Relations Ethics	p. 160
Is Public Relations Unethical?	p. 161
Public Relations as Ethical Conscience of the Organization	p. 161
Systems Theory Support for Acting as Ethical Conscience	p. 162
Crisis Communication-Giving Voice in the Process	p. 243
Crisis Communication and Image Repair Discourse	p. 244
Image Repair Theory	p. 246
Typology of Image Repair Strategies	p. 247
Suggestions for Image Repair Messages	p. 251
Preparation for Crisis	p. 252
Identifying the Nature of the Crisis	p. 252
Coping with Crisis	p. 253
Case: Vioxx	p. 255
Questions for Application	p. 259
The Development of the Situational Crisis Communication Theory	p. 262
Clarifying Theory	p. 263
Clarifying the Scope	p. 263
SCCT'S Current Articulation	p. 264
The Crisis Situation	p. 265
Crisis Response Strategies	p. 266
Matching Crisis Situations to Crisis Response Strategies and Limitations	p. 269
Historical Development of SCCT	p. 270
Terminological Changes	p. 270
Research-Driven Changes	p. 270
Theory Testing	p. 271
Conclusion	p. 272
Case: The Plant Explosion	p. 273
Questions for Application	p. 275
Contextual Parameters-Understanding and Creating the Big Picture	p. 279
International Public Relations: Toward an Integrated Theoretical Case	p. 281
Limits of Symmetricalism and Excellence in the Century of Public Relations	p. 282
The Case Study	p. 283
Corporate Public Relations	p. 283
Applying Western Theories Around the Globe	p. 284
Underlying Assumptions and a New Integrated Framework	p. 285
The Need for a Macrolevel, Cultural Approach	p. 286
The Circuit of Culture as an Integrating Framework	p. 288
The Circuit as a Basis for Theoretical Development	p. 293
Case: Ivory Coast	p. 295
Questions for Application	p. 296
The Place of Theory in Public Relations Practice	p. 300
Public Relations' Transition to Theory-Based Science: an Endeavor	p. 302
The Importance of Theory Development	p. 304
Practitioners' Views of Public Relations Theories	p. 304
Case: Award-Winning Practitioners	p. 312
Questions for Application	p. 315
Working the System: The Evolution of Feminist Perspectives in Public Relations Scholarship	p. 317
Challenges in Feminist Scholarship	p. 318
No Monolithic Feminism	p. 319
The Connotative Challenge of Feminism	p. 321
Credibility Bias	p. 323
The Legacy of Feminist Scholarship in Public Relations	p. 324
Future Directions: Multidisciplinary Feminist Public Relations	p. 329
Conclusion	p. 331
Case: Working the System	p. 332
Questions for Application	p. 340
From Aardvark to Zebra Redux: An Analysis of Theory Development in Public Relations Academic Journals into the Twenty-First Century	p. 343
What is Theory?	p. 345
Assumptions of the Present Research About Theory	p. 347
Ferguson's Research Further Reviewed	p. 348
A Relational Theory of Public Relations	p. 349
Introspective Investigations of Public Relations Academy Reviewed	p. 350
Public Relations Academic Journals	p. 352
Research Questions Revisited	p. 353
Method	p. 354
Results	p. 355
Discussion	p. 367
Future Research	p. 370
Conclusion	p. 370
Questions for Application	p. 371
	p. 374
	p. 386
About the Contributors	p. 389
Index	p. 395
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Public Relations From Theory to Practice

Public Relations From Theory to Practice

9780205393558

0205393551

Summary

Table of Contents

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