Public Relations Cases
ISBN: 9780495567783 | 0495567787
Edition: 8thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 2/17/2009
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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
| Solving Public Relations Problems | |
| Public Relations in Action | |
| A Public Relations Process | |
| Reaching Major Audiences | |
| Media Relations | |
| Internal Communications | |
| Community Relations | |
| Public Affairs and Government Relations | |
| Investor and Financial Relations | |
| Consumer Relations | |
| Internatio... MORE | |
| Relations with Special Publics | |
| Emergency Public Relations | |
| Emergency Public Relations | |
| Beyond Public Relations | |
| Integrated Marketing Communications | |
| Questions for Class Discussion and Case Analysis | |
| PRSA Member Code of Ethics 2000 | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
