The Psychology of Advertising
The Psychology of Advertising
- ISBN 13:
9780415442732
- ISBN 10:
0415442737
- Format: Hardcover
- Copyright: 07/08/2010
- Publisher: Routledge
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Summary
This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages get across and why?