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This text conveys the excitement of research methodology through a lively, conversational style. Students are introduced to the research process through interactive and accessible, student-focused features, and critical thinking activities that are integrated throughout the text. Actual student research appears in each chapter to increase relevance and heighten student interest.
This textbook covers the science of psychology, research ideas and hypotheses, ethics, no experimental methods, the basics of experimentation variables and control, statistics, designing-conducting-analyzing and interpreting experiments. The authors include several real-life examples to illustrate the material presented. The text itself is wonderfully written. Everything is very clear, but also very concise. It also addresses alternative research designs, external validity, critiquing experimental research and writing and assembling an APA-format research report.
For individuals involved with or interested in psychological research.