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Propel : Five Ways to Amp-Up Your Marketing and Accelerate Business
ISBN: 9781601632333 | 1601632339
Format: PaperbackPublisher: Career Pr Inc
Pub. Date: 8/22/2012
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"Whitney's keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!" --Maggie Winkel, Director of Merchandising for Nike What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a "lot." In today's competitive marketplace, size doesn't matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed. Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propelshows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue--fast! Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She'll show you how to: Remove blocks and challenges holding your business back Uncover overlooked business and marketing opportunities Turn ideas into action by creating a customized marketing plan
| Foreword | p. 13 |
| Introduction | p. 17 |
| STRATEGY-Set Your Course for Success | p. 31 |
| Pick Your Priorities | p. 33 |
| Map the Landscape | p. 49 |
| STORY-Connect With the People Who Matter Most | p. 65 |
| Build Your Brand | p. 67 |
| Find Your Market | p. 81 |
| STRENGTH-Boost Your Efforts by Extending Your Reach | p. 97 |
| Leverage Your Customers | ... MOREp. 99 |
| Form Powerful Partnerships | p. 117 |
| Amplify Through Media and Opinion Influences | p. 133 |
| SIMPLICITY-Keep the Plan and Process Straightforward | p. 151 |
| Create an Action Plan | p. 153 |
| Start Small and Grow Tall | p. 167 |
| SPEED-Accelerate and Move Forward | p. 185 |
| Get Results-Fast | p. 187 |
| Conclusion: Keep Your Momentum | p. 207 |
| Notes | p. 209 |
| Index | p. 215 |
| About the Author | p. 221 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Whitney Keyes is an international speaker, marketing expert, and strategic communications professor. For more than 20 years, she has helped organizations and individuals succeed. Keyes worked as a senior Microsoft manager, strategic advisor for American Express, and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create Microsoft's primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, serves as a fellow for Seattle University's Center for Strategic Communications, and delivers keynotes and workshops for the Small Business Administration and U.S. State Department.
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