Propaganda and Persuasion
ISBN: 9781412977821 | 1412977827
Edition: 5thFormat: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 4/12/2011
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Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O#xE2;#xAC;"Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: #xE2;#xAC;#xA2; Offers a comprehensive history... MORE
| Preface to the First Edition | |
| Preface to the Second Edition | |
| Preface to the Third Edition | |
| Preface to the Fourth Edition | |
| Preface to the Fifth Edition | |
| Acknowledgments | |
| What is Propaganda, and How does it Differ From Persuasion | |
| Propaganda Defined | |
| Jowett and OâÇÖDonnellâÇÖs Definition of Propaganda | |
| Forms of... MORE | |
| Subpropaganda/Facilitative Communication | |
| a Model of Propaganda | |
| Propaganda and Persuasion | |
| Rhetorical Background and the Ethics of Persuasion | |
| Propaganda as a Form of Communication | |
| Propaganda through the Ages | |
| Ancient Greece and Alexander the Great | |
| Imperial Rome | |
| Propaganda and Religion | |
| The Rise of Christianity | |
| The Crusades | |
| The Reformation and Counter-Reformation | |
| The Emergence of Propaganda | |
| The American Revolution | |
| The French Revolution and Napoleon | |
| Propaganda in the 19th Century: The American Civil War | |
| Propaganda Institutionalized | |
| The New Audience | |
| The Emergence of Mass Society | |
| The Emergence of the Propaganda Critique | |
| The New Media | |
| Advertising: The Ubiquitous Propaganda | |
| Propaganda and the Internet: The Power of Rumor | |
| Propaganda and Persuasion Examined | |
| The Modern Study of Propaganda and Persuasion | |
| Research in Propaganda and Persuasion | |
| The Influence of the Media | |
| Summary | |
| Propaganda and Psychological Warfare | |
| World War I and the Fear of Propaganda | |
| The Interwar Years, 1920 to 1939 | |
| World War II | |
| PostâÇôWorld War II Conflicts | |
| The 1991 Gulf War: Mobilization of World Public Opinion | |
| The Cold War, 1945 to 1998 | |
| How to Analyze Propaganda | |
| The Ideology and Purposeof the Propaganda Campaign | |
| The Context in Which the Propaganda Occurs | |
| Identification of the Propagandist | |
| The Structure of the Propaganda Organization | |
| The Target Audience | |
| Media Utilization Techniques | |
| Special Techniques to Maximize Effect | |
| Audience Reaction to Various Techniques | |
| Counterpropaganda | |
| Effects and Evaluation | |
| Propaganda in Action | |
| Women and War: Work, Housing, and Child Care | |
| Smoking and Health: Corporate Propaganda Versus Public Safety | |
| Big Pharma: Marketing Disease and Drugs | |
| Pundits for Hire: The Pentagon Propaganda Machine | |
| How Propaganda Works in Modern Society | |
| a Model of the Process of Propaganda | |
| The Process of Propaganda | |
| Generalizations | |
| References | |
| Author Index | |
| Subject Index | |
| About the Authors | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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