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Professional Selling A Trust-Based Approach

ISBN: 9780324191110 | 0324191111
Edition: 2nd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 4/24/2003

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This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling√ ;'s chapters can be mixed and matched with sales management chapters from Ingram√ ;'s Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.

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