Pride Marketing (Library) 14Ed
ISBN: 9780618799701 | 0618799702
Edition: 14thFormat: Nonspecific Binding
Publisher: South-Western College Pub
Pub. Date: 1/26/2007
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
| Marketing Strategy And Customer Relationships | |
| An Overview of Strategic Marketing | |
| Planning, Implementing, and Controlling Marketing Strategies | |
| Environmental Forces, Social Responsibility, And Ethics | |
| The Marketing Environment | |
| Social Responsibility and Ethics in Marketing | |
| Markets And Customer Behavior | |
| Consumer Buying Behavior | |
| Bu... MORE | |
| Reaching Global Markets | |
| Using Technology, Information, And Target Market Analysis | |
| E-Marketing and Customer Relationship Management | |
| Marketing Research and Information Systems | |
| Target Markets: Segmentation, Evaluation, and Positioning | |
| Productdecisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Branding and Packaging | |
| Services Marketing | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Wholesaling and Physical Distribution | |
| Retailing and Direct Marketing | |
| Promotion Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting Prices | |
| Appendices | |
| Careers in Marketing | |
| Financial Analysis in Marketing | |
| Sample Marketing Plan | |
| Table of Contents provided by Publisher. All Rights Reserved. |
