Pretty Modern : Beauty, Sex, and Plastic Surgery in Brazil
ISBN: 9780822348016 | 0822348012
Format: PaperbackPublisher: Duke Univ Pr
Pub. Date: 11/22/2010
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Pretty Modernis a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnival parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a ... MORE
| Illustrations | p. viii |
| Introduction. In the Universe of Beauty | p. 1 |
| The Self-Esteem in Each Ego awakens | |
| The Siliconadas | p. 37 |
| The Philosopher of Plástica | p. 47 |
| Without Tits There Is No Paradise | p. 57 |
| A Brief History of Self-Esteem | p. 75 |
| Hospital School | p. 89 |
| The Right to Beauty | p. 102 |
| Aesthetic Health | ... MORE |
| Beautiful People | |
| Preta | p. 123 |
| Magnificent Miscegenation | p. 127 |
| The National Passion | p. 135 |
| Nanci's Rhinoplasty | p. 143 |
| My Black Is My Brand | p. 150 |
| Role Models | p. 162 |
| The Economy of Appearances | p. 167 |
| Engineering, the Erotic | |
| Creating and Modeling Nature | p. 177 |
| Aesthetic Medicine and Motherhood | p. 183 |
| The Vanity of Maids | p. 195 |
| Lens of Dreams | p. 204 |
| I Love Myself | p. 219 |
| Conclusion | p. 239 |
| Acknowledgments | p. 253 |
| Notes | p. 257 |
| References | p. 269 |
| Index | p. 287 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Alexander Edmonds is Assistant Professor of Anthropology at the University of Amsterdam.
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