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Practices of Looking : An Introduction to Visual Culture

ISBN: 9780198742715 | 0198742711
Format: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 2/1/2001

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SummaryTable of ContentsAuthor Biography
Marita Sturken is Associate Professor at the Annenberg School of Communication at the University of Southern California.

Ideal for students studying visual culture for the first time, Practices of Looking explores the ways we use and understand images. Truly interdisciplinary, this comprehensive and engaging introduction can be used in courses across a range of disciplines including media and film studies, communications, art history, and photography. Marita Sturken and Lisa Cartwright examine the diverse range of ... MORE
Introduction1(9)
Practices of Looking: Images, Power, and Politics
10(35)
Representation
12(4)
... MORE
The myth of photographic truth
16(5)
Images and ideology
21(4)
How we negotiate the meaning of images
25(6)
The value of images
31(5)
Image icons
36(9)
Notes
42(1)
Further Reading
43(2)
Viewers Make Meaning
45(27)
Producers' intended meanings
45(3)
Aesthetics and taste
48(2)
Reading images as ideological subjects
50(6)
Encoding and decoding
56(2)
Appropriation and oppositional readings
58(10)
Re-appropriations and counter-bricolage
68(4)
Notes
70(1)
Further Reading
70(2)
Spectatorship, Power, and Knowledge
72(37)
Psychoanalysis and the image spectator
72(4)
The gaze
76(6)
Changing concepts of the gaze
82(11)
Discourse, the gaze, and the other
93(3)
Power/knowledge and panopticism
96(4)
The gaze and the exotic
100(9)
Notes
107(1)
Further Reading
107(2)
Reproduction and visual Technologies
109(42)
Realism and the history of perspective
111(4)
Realism and visual technologies
115(6)
The reproduction of images
121(9)
Reproduced images as politics
130(4)
Visual technologies and phenomenology
134(4)
The digital image
138(6)
Virtual space and interactive images
144(7)
Notes
149(1)
Further Reading
149(2)
The Mass Media and the Public Sphere
151(38)
Critiques of the mass media
161(7)
The mass media and democratic potential
168(4)
Television and the question of sponsorship
172(5)
Media and the public sphere
177(6)
New media cultures
183(6)
Notes
186(1)
Further Reading
187(2)
Consumer Culture and the Manufacturing of Desire
189(48)
Consumer society
191(7)
Commodity culture and commodity fetishism
198(5)
Addressing the consumer
203(6)
Images and text
209(3)
Envy, desire, and glamour
212(6)
Belonging and difference
218(4)
Bricolage and counter-bricolage
222(5)
The brand
227(4)
Anti-ad practices
231(6)
Notes
235(1)
Further Reading
235(2)
Postmodernism and Popular Culture
237(42)
Modernism
240(11)
Postmodernism
251(3)
Reflexivity
254(5)
The copy, pastiche, and institutional critique
259(5)
Popular culture: parody and reflexivity
264(6)
Addressing the postmodern consumer
270(9)
Notes
277(1)
Further Reading
277(2)
Scientific Looking, Looking at Science
279(36)
Images as evidence
280(6)
Scientific looking
286(5)
Images in biomedicine: sonograms and fetal personhood
291(3)
Scientific images as advocacy and politics
294(4)
Vision and truth
298(2)
Genetics and the digital body
300(8)
Popular science
308(7)
Notes
313(1)
Further Reading
313(2)
The Global Flow of Visual Culture
315(34)
Television flow: from the local to the global
318(4)
The critique of cultural imperialism
322(2)
Markets of the Third World
324(3)
Alternative circulations: hybrid and diasporic images
327(6)
The Internet: global village or multinational corporate marketplace?
333(5)
The World Wide Web as private and public sphere
338(4)
The challenge of the Internet to privacy, censorship, and free speech
342(2)
The place of the visual in the new millennium
344(5)
Notes
345(1)
Further Reading
346(3)
Glossary349(22)
Picture Credits371(4)
Index375

Marita Sturken is Associate Professor at the University of Southern California, teaching cultural studies, popular culture, and issues of technology and culture. She previously worked as a critic in independent film and video, and is the author of; Tangled Memories: The Vietnam War, the AIDS Epidemic and the Politics of Remembering, University of California Press (1997) and Thelma and Louise, British Film Institute Modern Classics Series (2000). Lisa Cartwright is Associate Professor at the University of Rochester, and Director of the Susan B. Institute for Gender and Women's Studies. She is the author of Screening the Body: Tracing Medicine's Visual Culture and co-editor of The Visible Woman: Imaging Technologies, Gender and Science

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