The Practice of Public Relations
ISBN: 9780136088905 | 0136088902
Edition: 11thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/3/2010
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For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations including heavy emphasis on social media and ethics.
The Practice of Public Relations i... MORE
The Practice of Public Relations i... MORE
Part 1 Evolution
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part 3 &n... MORE
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part 3 &n... MORE
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