The PR Styleguide Formats for Public Relations Practice
ISBN: 9780495006435 | 0495006432
Edition: 2ndFormat: Spiral Bound
Publisher: Cengage Learning
Pub. Date: 3/6/2006
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A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
| Introduction. | |
| Annual Reports. | |
| Audio News Release (ANRs). | |
| Brochures. | |
| Communication Audits. | |
| Direct Mail. | |
| Media Kits. | |
| Media Lists. | |
| Media Tours. | |
| Newsletters. | |
| News Releases. | |
| Opinion-Editorials (Op-Eds). | |
| Public Service Announceme... MORE | |
| Speeches. | |
| Video News Releases (VNRs). | |
| Web Sites. | |
| Toolbox. | |
| Billing | |
| Employee Publications | |
| Media Clipping | |
| Memoranda | |
| MissionStatements | |
| News Conferences | |
| Pitch Letters | |
| Proposals | |
| Videoconferencing | |
| Organization Profiles for Examples | |
| Each One Teach One. | |
| Formative Enterprises, Inc. | |
| City of Emerald Heights | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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