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|Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship||p. vii|
|Preface to the Fourth Edition||p. ix|
|About the Contributors||p. xi|
|The Entrepreneurial Process||p. 1|
|Idea Generation||p. 27|
|Opportunity Recognition, Shaping, and Reshaping||p. 53|
|Entrepreneurial Marketing||p. 83|
|Business Planning||p. 109|
|Building Your Pr... MORE||p. 137|
|Equity Financing: Informal Investment, Venture Capital, and Harvesting||p. 161|
|Debt and Other Forms of Financing||p. 197|
|External Assistance for Start-ups and Small Businesses||p. 225|
|Legal and Tax Issues||p. 263|
|Intellectual Property||p. 297|
|Selling in an Entrepreneurial Context||p. 329|
|Beyond Start-up: Developing and Sustaining the Growing Organization||p. 355|
|Social Entrepreneurship||p. 411|
|Table of Contents provided by Ingram. All Rights Reserved.|
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.