This comprehensive guide empowers businesses and marketers to craft, implement, measure, and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing that it's become the fastest growing website ever. The book then gets readers up to speed on Pinterest's fundamentals, showing readers how to set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. Readers then develop a strategic plan based on their core goals and then see how to do everything from engage followers, attract traffic, market via Pinterest contests, and more. Written in the popular An Hour a Day format, the book features a detailed, step-by-step, how-to approach and will include numerous case studies, tips, and interviews with successful Pinterest marketers.