Persuasive Communication
Persuasive Communication
- ISBN 13:
9780030553523
- ISBN 10:
0030553520
- Edition: 5th
- Format: Paperback
- Copyright: 01/02/1994
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.