Persuasive Communication
Persuasive Communication
- ISBN 13:
9781462526840
- ISBN 10:
1462526845
- Edition: 3rd
- Format: Paperback
- Copyright: 08/22/2016
- Publisher: The Guilford Press
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Summary
New to This Edition
*Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.
*New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
*The latest data and theoretical perspectives.
*Epilogue on current and future trends in the field.