Matsushita used the trademark 'National' on Matsushita products, and dropped prices to make his lamp a mass-market product. Matsushita also used national newspaper advertising, an unusual form of marketing in Japan in the 1920s.

In post-war Japan, the company came under severe restrictions imposed on large Japanese companies by the Allies. Matsushita was in danger of removal as president, but was saved by a favorable petition signed by 15,000 employees.

In 1947, Konosuke lent his brother-in-law Toshio an unutilized manufacturing plant to manufacture bicycle lamps, which eventually became Sanyo Electric.From 1950 to 1973, Matsushita's company became one of the world's largest manufacturers of electrical goods, sold under well-known trademarks including Panasonic and Technics. Matsushita retired in 1973. Since 1954, Matsushita also gained a significant shareholding in manufacturer JVC by forming an alliance. It still retains a 50% share today.

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