The Oxford Handbook of Music and Advertising
The Oxford Handbook of Music and Advertising
- ISBN 13:
9780190691240
- ISBN 10:
0190691247
- Edition: 1st
- Format: Hardcover
- Copyright: 02/01/2021
- Publisher: Oxford University Press
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Summary
Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.