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Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey continue to join the most respected and contemporary scholarship in the field with practical, hands-on application in this concise and readable introduction to organizational communication. Using the metaphor of creativity (getting what you want) and constraint (following established rules), this student-friendly textbook offers students opportunities to practice the theories and concepts they learn—including in this edition all new coverage of identity and difference in the workplace as well as social media, blogging, smartphone use, and other technological topics. The seventh edition is also available in affordable e-book formats that will fit with any budget.