Opening Ceremony will serve as a bible of fashion and an indispensable creative resource, and will appeal to those who worship the brand as well as those who have never heard of it but simply love fashion. - An intimate, charismatic, engaging, and informal approach to an industry that is known for its exclusivity, Opening Ceremony takes the approach that fashion is about individualistic expression. - OC Loves sidebar throughout shows what were the psychic obsessions, interests, or cultural movements at that time. - OC Introduces sidebar throughout shows what fashion lines OC introduced of featured from that period or country - Each chapter opens up with re-known personality in the creative field talking about fashion at that time and the popular brands and movements. - Throughout the book Lim & Leon and notable creatives will reflect on their work, the work within the fashion community, and OC's contribution to the creative community, revealing personal stories and anecdotes about the brand in relation to the industry as a whole. -A carefully edited selection of over 250 photographs ranging from catwalk shots at the tents, snapshots at downtown NY events, portraits of the OC family modeling newest trends taken by Terry Richardson specifically for this publication, to pivotal editorial and advertising shoots & cultural events which most strongly reflect OC's personal aesthetic. - The photography throughout the book will capture the culture that the clothes reflected and also present page after page of inspiring fashion. - A selection of various intimate, visual ephemera such as: OC staff vacations, family snapshots, party photos, and original art works by artists and designers such as Terence Koh & Rodarte- all of which give an insight to OC's creative process and sensibilities. - Essays and quotes from re-known personalities reflecting on fashion and culture. - Readers are inspired to tap in the forefront of numerous trends by global tastemakers, giving an in insider's perspective to the fashion world while inspiring creativity amongst the readers.