One Plus One Equals Three A Masterclass in Creative Thinking
One Plus One Equals Three A Masterclass in Creative Thinking
- ISBN 13:
9781447287056
- ISBN 10:
1447287053
- Edition: Reprint
- Format: Paperback
- Copyright: 11/01/2016
- Publisher: Pan Books
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Summary
How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.