9781566091596

Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.

Robin Williams' clear, concise style of writing has made her popular with hundreds of thousands of readers worldwide. She has a knack for taking technical or esoteric information and making it easily accessible. Robin has taught traditional and electronic design for over twelve years, and this slim volume is a distilled version of what she has seen to be the most common pitfalls of most beginners' work. Robin is also the author of several best-selling, award-winning books, including The Little Mac Book, The Mac is not a typewriter, and Jargon.

Is this book for you?

11

(1)

Mini-glossary

12

(1)

Design principles

13

(62)

The Joshua Tree Principle

13

(2)

The Four Basic Principles

14

(1)

Proximity

Alignment

Repetition

Contrast

Proximity

15

(12)

Summary of Proximity

26

(1)

The basic purpose

How to get it

What to avoid

Alignment

27

(16)

Summary of Alignment

42

(1)

The basic purpose

How to get it

What to avoid

Repetition

43

(10)

Summary of Repetition

52

(1)

The basic purpose

How to get it

What to avoid

Contrast

53

(10)

Summary of Contrast

62

(1)

The basic purpose

How to get it

What to avoid

Review

63

(12)

Proximity

64

(1)

Alignment

65

(1)

Repetition

66

(1)

Contrast

67

(8)

Little Quiz #1: design principles

68

(1)

Little Quiz #2: redesign this ad

69

(1)

Increase your visual awareness

70

(5)

Designing with type

75

(52)

Type (& Life)

75

(8)

Concord

76

(2)

Conflict

78

(2)

Contrast

80

(2)

Summary

82

(1)

Categories of type

83

(12)

Oldstyle

84

(1)

Modern

85

(1)

Slab serif

86

(1)

Sans serif

87

(2)

Script

89

(1)

Decorative

90

(1)

Be conscious

91

(3)

Little Quiz #3: categories of type

91

(1)

Little Quiz #4: thick/thin transitions

92

(1)

Little Quiz #5: serifs

93

(1)

Summary

94

(1)

Type contrasts

95

(32)

Size

96

(4)

Weight

100

(4)

Structure

104

(4)

Form

108

(4)

Direction

112

(4)

Color

116

(6)

Combine the contrasts

122

(1)

Summary

123

(4)

Little Quiz #6: contrast or conflict

124

(1)

Little Quiz #7: dos and don'ts

125

(2)

Extras

127

(14)

So, do you get it?

127

(4)

The process

128

(1)

An exercise

129

(1)

Okay--redesign this!

130

(1)

Answers to quizzes

131

(4)

My philosophy on tests and quizzes

131

(1)

Answers to quizzes

132

(3)

Bibliography

135

(2)

Magazines

Design

Desktop technology

Typography

Typefaces in this book

137

(4)

A list of all 103 typefaces used, shown in each style

Index

141

What is included with this book?

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Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice

Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice

1566091594

Summary

Author Biography

Table of Contents

Supplemental Materials