9780137003792

Writing for strategists, executives, and board members, Snyder reveals why wireless will affect business more profoundly than readers realize, helps them assess their organization's current wireless readiness, and prepares them to leverage wireless far more fully.

Foreword	p. x
Acknowledgments	p. xiii
About the Author	p. xiv
Introduction	p. 1
The Swarm Analogy and the Wireless Revolution	p. 9
Digital Swarm Drivers	p. 21
Possible Future Scenarios: Convergence, Collision, Confluence	p. 37
The Swarm Effect: Implications for You and Your Company	p. 65
Organizing for Success: Strategies and Options	p. 77
Monitoring and Adapting to Early Signals	p. 101
Killer Swarm Apps	p. 113
Swarm Leadership	p. 129
Taking the WiQ Survey	p. 135
Wireless 101: Inside the Technology	p. 139
Endnotes	p. 177
Index	p. 183
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The New World of Wireless: How to Compete in the 4G Revolution The New World of Wireless: How to Compete in the 4G Revolution ForewordWe are rapidly approaching the fifth wave of the Information Technology revolution that has changed how people work, play, and communicate. The Mainframe wave of the 1950s, '60s, and '70s created the first widely available electronic version of information that had historically been kept in ledgers, filing cabinets, and binders. The Mini Computer wave of the 1970s and '80s extended this analog-to-digital trend beyond the finance and research functions at the head office to include the shop floor and regional offices. Personal Computers in the 1980s and '90s made more of this information available to the individual while thankfully replacing typewriters, calculators, and "foils" for all of us. Finally, the Networking wave of the 1990s and 2000s connected these islands of data and processing power through local and wide area networks and, ultimately, the Internet.The Mobility wave now in play may have the most profound impact of all. While the previous waves were built on computers that communicate, Mobility represents a completely new model: communication devices that compute. Power is shifting from centrally controlled information toward a future where individuals are empowered to compute, communicate, and collaborate in a way that best meets their needs. The Mainframe, Mini Computer, PC, and Networking waves focused on making the corporation more efficient, with very little thought of making the individual more powerful. That is about to change.In the Mobility era, the traditional hierarchy is being flipped on its head. Enterprise-out no longer works. Expectations are being rewritten. For example, the under-40 segment of the world's population has grown up believing that phone numbers are for people, not places. They do not accept that the price tag on an item is the market price. They make decisions in real time with input from both known (their social networks) and unknown (Google) sources. They keep in touch with a far larger group of people than their parents did. They blur the lines between work, play, and communications constantly, with no need to be "unplugged" at any point in their day.Beyond the generation gap, entire regions of the developing world have simply skipped ahead to a more productive, empowered, and entertaining way of working and living. Wired phone lines and fixed broadband Internet access will never achieve the penetration rates seen in the developed world, because people have gone directly to mobile and are not coming back.Collectively, this is the Digital Swarm at work. We got the first glimpse of Mobility's potential in the task workers of developed economies during the early 2000s. Seventy percent of workers in these countries require Mobility because they do not sit at a desk. Companies such as Symbol Technologies produced rugged mobile devices for all those nurses, truck drivers, and first responders to bring information to the point of business activity. In many ways, we were in the clipboard replacement business. The mobile device became the eyes and ears of the enterprise, providing real-time information about the prescription a patient was receiving; the loading dock a pallet was delivered to; and the battle plan for poli

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New World of Wireless, The: How to Compete in the 4G Revolution

New World of Wireless, The: How to Compete in the 4G Revolution

013700379X

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