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New Perspectives On Communicating In Business With Technology

by: Cram, Carol M.

New Perspectives On Communicating In Business With Technology

by: Cram, Carol M.

ISBN 13:
9780619267919
ISBN 10:
0619267917
Edition: 1st
Format: Paperback
Copyright: 04/11/2006
Publisher: Course Technology
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Summary

New Perspectives on Communicating in Business with Technology teaches you how to communicate effectively in today?s constantly changing business environment. In the context of solving realistic business case problems, you can learn how to create a wide range of business documents and oral presentations. In the process, you use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices.

Overview of Business Writing

(52)

Writing Clearly and Effectively in Business

(1)

Session 1.1

(1)

Understanding Business Writing

(1)

Defining Business Writing

(4)

Understanding the Business Communication Process

(1)

Identifying Action Requirements

(3)

Developing Clarity

(5)

Selecting Precise Words

(1)

Using the Active Voice

(1)

Using Everyday Vocabulary

(1)

Eliminating Wordiness

(2)

Identifying Formatting Requirements

(11)

Modifying Text Appearance

(2)

Adapting Document Layout

(1)

Organizing Content

(5)

Using Writing Tools in Word

(4)

Using the Thesaurus

(1)

Checking Grammar and Style

(3)

Session 1.1 Quick Check

(1)

Session 1.2

(1)

Centralizing the Role of the Reader

(1)

Identifying Reader Needs

(6)

Using the 5W Technique

(3)

Using a Reader-Centered Vocabulary

(2)

Using a Positive Tone

(3)

Developing Editing Skills

(6)

Using Correct Grammar

(2)

Understanding Punctuation

(3)

Evaluating Document Readability in Word

(2)

Tracking Changes in Word

(3)

Session 1.2 Quick Check

(1)

Tutorial Summary

(1)

Key Terms

(1)

Review Assignments

(2)

Case Problems

(2)

Quick Check Answers

(2)

Electronic Communications

(68)

Writing E-Mail and Using Microsoft Outlook and Web Tools

(1)

Session 2.1

(1)

E-Mail Essentials

(1)

Understanding Uses for E-Mail

(10)

Sending Routine Business Messages

(2)

Forwarding Messages

(1)

Investigating Business Opportunities

(1)

Sending Attachments

(1)

Sharing Information Messages

(1)

Distributing Solicited Advertising

(1)

Distributing Mailing Lists

(1)

Delivering Electronic Newsletters

(1)

Sending Personal Messages

(1)

Proliferating Junk Mail and Spam

(1)

Writing Effective E-Mail

(7)

Limiting E-Mail Content

(1)

Writing Effective Subject Lines

(2)

Using an Appropriate Tone in an E-Mail

(4)

Formatting E-Mail

(2)

Including a Salutation

(1)

Using Paragraph Spacing

(1)

Using Standard Formatting

(1)

Limiting Paragraph Length

(1)

Closing an E-Mail

(1)

Using Outlook for E-Mail

(5)

Setting Up an Account in Outlook

(2)

Adding a Signature Block

(2)

Sending an E-Mail from Outlook

(1)

Session 2.1 Quick Check

(1)

Session 2.2

(1)

E-Mail and Productivity Tools

(1)

Identifying E-Mail Options

(3)

Managing E-Mail

(6)

Evaluating E-Mails

(1)

Creating Folders

(2)

Categorizing E-Mails

(3)

Using Flags to Prioritize E-Mails

(1)

Managing Contacts

(7)

Exploring an Electronic Address Book

(1)

Creating Contacts

(3)

Using vCards

(1)

Printing Contacts

(1)

Managing Schedules

(10)

Using the Calendar in Outlook

(2)

Creating Appointments in the Calendar

(3)

Printing Appointments

100

(1)

Using Tasks

100

(1)

Creating Tasks

101

(1)

Printing Tasks

102

(1)

Viewing Contact Activities

103

(1)

Session 2.2 Quick Check

104

(1)

Session 2.3

105

(1)

Digital Assistants and Web Tools

105

(1)

Using Personal Digital Assistants

105

(2)

Understanding PDA Communications

105

(1)

Researching PDA Uses in Business

105

(2)

Exploring Instant Messaging

107

(3)

Identifying Appropriate Uses

107

(1)

Using Greetings and Good-Byes

107

(1)

Using an Appropriate Tone

108

(1)

Avoiding Blocking

108

(1)

Ensuring Correctness

109

(1)

Maintaining Confidentiality and Security

109

(1)

Researching IM Uses in Business

109

(1)

Investigating Weblogs

110

(2)

Researching Weblog Uses in Business

111

(1)

Session 2.3 Quick Check

112

(1)

Tutorial Summary

113

(1)

Key Terms

113

(1)

Review Assignments

113

(1)

Case Problems

114

(4)

Quick Check Answers

118

(3)

Routine Correspondence

121

(66)

Writing Memos, Everyday Letters, and Form Letters

121

(1)

Session 3.1

122

(1)

Writing Memos

122

(1)

Identifying Memo Uses

122

(5)

Defining Procedures

123

(1)

Making Requests

124

(1)

Summarizing Progress

125

(2)

Organizing Content for a Memo

127

(6)

Defining the Purpose of a Memo

127

(2)

Presenting the Details

129

(2)

Including an Action Statement

131

(2)

Formatting a Memo

133

(8)

Creating Heading Information

133

(1)

Selecting Formatting Options

133

(3)

Using Headers

136

(1)

Using Memo Template

137

(4)

Using Borders and Tables in Word

141

(5)

Creating a Custom Border Line

141

(2)

Converting Text into a Table Form

143

(3)

Customizing Bullets and Numbers in Word

146

(2)

Session 3.1 Quick Check

148

(1)

Session 3.2

148

(1)

Writing Everyday Letters

148

(1)

Identifying Letter Types

148

(1)

Structuring an Everyday Letter

149

(9)

Developing Request Letters

149

(2)

Developing Confirmation Letters

151

(1)

Developing Transmittal Letters

152

(2)

Developing Acceptance Letters

154

(2)

Developing Personal Letters

156

(2)

Formatting Letters

158

(5)

Creating Letterheads

158

(1)

Exploring Letter Formats

159

(1)

Creating Templates in Word

160

(3)

Using Tabs in Word

163

(3)

Session 3.2 Quick Check

166

(1)

Session 3.3

167

(1)

Writing Form Letters

167

(1)

Identifying the Purpose of a Form Letter

167

(3)

Identifying Types of Form Letters

167

(3)

Form Letters vs. Templates

170

(1)

Determining the Components of a Form Letter

170

(3)

Creating the Main Document

170

(1)

Creating the Data Source

171

(2)

Using Mail Merge in Word

173

(6)

Setting Up a Mail Merge

173

(2)

Entering Information in a Data Source

175

(1)

Modifying a Main Document

176

(1)

Editing a Data Source

177

(2)

Session 3.3 Quick Check

179

(1)

Tutorial Summary

179

(1)

Key Terms

179

(1)

Review Assignments

179

(1)

Case Problems

180

(5)

Quick Check Answers

185

(2)

Persuasive Correspondence

187

(58)

Writing Sales Letters, Negative News Letters, and Media Releases

187

(1)

Session 4.1

188

(1)

Sales Letters

188

(1)

Identifying the Characteristics of a Sales Letter

188

(3)

Analyzing Sales Letter Weaknesses

188

(3)

Identifying Reader Benefits

191

(3)

Describing Benefits

191

(1)

Matching Benefits to Features

191

(1)

Matching Benefits to a Target Audience

192

(2)

Using the Persuasive Letter Structure

194

(5)

Engaging the Reader

195

(2)

Stimulating Interest

197

(1)

Providing Details

197

(1)

Inspiring Action

198

(1)

Customizing Clip Art

199

(3)

Using WordArt

202

(3)

Session 4.1 Quick Check

205

(1)

Session 4.2

206

(1)

Negative Letters

206

(1)

Structuring a Refusal Letter

206

(5)

Analyzing a Poor Refusal Letter

207

(1)

Using Persuasive Techniques in a Refusal Letter

207

(1)

Organizing Content in a Refusal Letter

208

(2)

Writing a Refusal Letter

210

(1)

Writing a Complaint Letter

211

(3)

Structuring a Complaint Letter

213

(1)

Replying to a Complaint Letter

214

(3)

Identifying Reader Needs

214

(3)

Creating Envelopes and Labels

217

(4)

Creating Labels

218

(3)

Session 4.2 Quick Check

221

(1)

Session 4.3

221

(1)

Media Releases

221

(1)

Identifying the Media Release Audience and Purpose

221

(4)

Identifying the Audience

221

(1)

Selecting a Subject

222

(3)

Organizing Content for a Media Release

225

(4)

Choosing a Title

225

(1)

Writing the Opening Paragraph

226

(1)

Including Additional Details

227

(1)

Including Quotes

227

(1)

Providing Response Information

228

(1)

Writing a News Release

228

(1)

Developing a Media Release Style

229

(3)

Including Contact Information

229

(1)

Using the Third Person

230

(1)

Formatting a Media Release

230

(1)

Revising a Media Release

231

(1)

Using Versions and Track Changes in Word

232

(6)

Creating a Version

232

(1)

Editing Text with Track Changes and Comments

233

(2)

Accepting and Rejecting Tracked Changes and Comments

235

(2)

Viewing Document Versions

237

(1)

Session 4.3 Quick Check

238

(1)

Tutorial Summary

238

(1)

Key Terms

238

(1)

Review Assignments

239

(1)

Case Problems

239

(3)

Quick Check Answers

242

(3)

Longer Communications

245

(70)

Creating Proposals, Reports, and Newsletters

245

(1)

Session 5.1

246

(1)

Writing Proposals

246

(1)

Identifying Proposal Applications

246

(2)

Writing the Solicited Proposal

247

(1)

Writing the Unsolicited Proposal

247

(1)

Responding to a Request for Proposal

247

(1)

Developing the Proposal Content

248

(2)

Asking Questions to Determine Content

249

(1)

Structuring a Proposal

250

(5)

Writing an Introduction

250

(1)

Describing a Need

251

(1)

Identifying the Scope of the Project

251

(1)

Describing Methods and Procedures

251

(1)

Including a Work Schedule

252

(1)

Describing Qualifications

252

(1)

Presenting Projected Costs

252

(3)

Formatting a Proposal

255

(2)

Identifying Proposal Components

255

(2)

Managing Multiple-Page Documents

257

(9)

Creating an Outline

258

(2)

Modifying an Outline

260

(2)

Creating a Table of Contents

262

(1)

Inserting a Title Page and Sections

263

(1)

Adding and Modifying Page Numbers

264

(2)

Session 5.1 Quick Check

266

(1)

Session 5.2

267

(1)

Writing Reports

267

(1)

Identifying Types of Reports

267

(3)

Writing a Descriptive Report

267

(1)

Writing a Comparative Report

268

(1)

Writing an Analytical Report

269

(1)

Developing the Report Structure

270

(4)

Identifying the Main Topics

270

(1)

Writing a Core Sentence

271

(1)

Creating an Outline

272

(2)

Developing the Report Content

274

(2)

Gathering Content

274

(1)

Including an Introduction

275

(1)

Writing the Report

276

(1)

Adding Supporting Materials

276

(4)

Creating a Title Page

276

(1)

Writing a Letter of Transmittal

276

(1)

Including a Table of Contents

277

(1)

Writing an Executive Summary

277

(1)

Creating Appendices

278

(1)

Including References

279

(1)

Enhancing Multiple-Page Documents

280

(10)

Adding Footnotes

280

(1)

Modifying Styles

281

(5)

Working with Figures

286

(2)

Customizing a Table of Contents

288

(2)

Session 5.2 Quick Check

290

(1)

Session 5.3

291

(1)

Writing Newsletters

291

(1)

Identifying Types of Newsletters

291

(3)

Writing an Intraoffice Newsletter

291

(1)

Writing a Consumer Newsletter

292

(1)

Writing an Organization Newsletter

293

(1)

Developing Newsletter Stories

294

(5)

Identifying Story Ideas

295

(1)

Writing Articles

296

(1)

Creating Profiles

296

(1)

Developing News Items

297

(1)

Including Announcements and Fillers

298

(1)

Formatting a Newsletter

299

(2)

Including a Masthead

300

(1)

Using Columns

300

(1)

Using Graphics

301

(1)

Adding Graphic Enhancements

301

(6)

Creating a Masthead

302

(1)

Creating and Editing Columns

303

(1)

Inserting Drop Caps

304

(1)

Integrating Charts

305

(2)

Session 5.3 Quick Check

307

(1)

Tutorial Summary

308

(1)

Key Terms

308

(1)

Review Assignments

308

(1)

Case Problems

309

(3)

Quick Check Answers

312

(3)

Developing Promotional Materials

315

(70)

Creating Posters, Flyers, Brochures, and Web Content

315

(1)

Session 6.1

316

(1)

Creating Posters and Flyers

316

(1)

Identifying Applications for Posters and Flyers

316

(4)

Poster Uses

316

(3)

Flyer Uses

319

(1)

Developing Poster and Flyer Content

320

(3)

Developing Poster Content

321

(1)

Developing Flyer Content

322

(1)

Developing a Compelling Design

323

(7)

Developing the Composition

323

(3)

Selecting a Layout

326

(1)

Transmitting Energy

326

(1)

Gaining Attention

327

(1)

Using Repetition

328

(2)

Working with Tables in Word

330

(7)

Modifying a Table

330

(2)

Modifying Table Border Lines

332

(2)

Drawing and Positioning a Line

334

(2)

Duplicating a Flyer

336

(1)

Session 6.1 Quick Check

337

(1)

Session 6.2

338

(1)

Creating Brochures

338

(1)

Identifying Brochure Uses

338

(5)

Using Brochures to Promote Products and Services

338

(3)

Using Brochures to Distribute Information

341

(2)

Exploring Brochure Formats

343

(1)

Developing Brochure Content

343

(5)

Developing Content for a Products and Services Brochure

344

(2)

Developing Content for an Informational Brochure

346

(2)

Modifying Clip Art in Word

348

(11)

Setting Up a Brochure

348

(4)

Modifying Clip Art

352

(7)

Session 6.2 Quick Check

359

(1)

Session 6.3

359

(1)

Developing Web Content

359

(1)

Exploring a Web Site Structure

359

(1)

Creating Company Information Pages

360

(7)

Creating a Home Page

360

(3)

Creating an About Us Page

363

(1)

Developing FAQs Pages

363

(3)

Creating a Contact Us Page

366

(1)

Developing Product Descriptions

367

(2)

Creating Value-Added Content

369

(1)

Creating an Organization Chart

370

(5)

Using Word Documents in Web Pages

375

(1)

Session 6.3 Quick Check

376

(1)

Tutorial Summary

377

(1)

Key Terms

377

(1)

Review Assignments

377

(1)

Case Problems

378

(3)

Quick Check Answers

381

(4)

Oral Communications

385

(60)

Communicating Orally and Planning Presentations

385

(1)

Session 7.1

386

(1)

Fundamentals of Oral Communications

386

(1)

Developing Listening and Responding Skills

386

(7)

Developing Listening Skills

386

(3)

Communicating Without Words

389

(2)

Responding Clearly

391

(2)

Developing Telephone Techniques

393

(5)

Making Business Calls

393

(3)

Using Voice Mail

396

(2)

Participating in Meetings

398

(4)

Identifying GOAL Meeting Components

399

(2)

Recording Meetings

401

(1)

Creating an Agenda and Minutes in Word

402

(7)

Creating an Agenda

403

(3)

Recording Minutes

406

(1)

Formatting the Agenda and Minutes

407

(2)

Session 7.1 Quick Check

409

(1)

Session 7.2

410

(1)

Presentation Planning

410

(1)

Paced Step 1: Determine the Presentation Purpose

411

(2)

Identifying Persuasive Presentations

411

(1)

Identifying Descriptive Presentations

412

(1)

Identifying Instructional Presentations

412

(1)

Paced Step 2: Analyze the Presentation Audience

413

(3)

Identifying Audience Expectations

413

(1)

Determining Outcomes

414

(1)

Identifying Audience Characteristics

414

(2)

Paced Step 3: Organize Presentation Content

416

(2)

Developing the Presentation Structure

416

(1)

Selecting the Presentation Content

417

(1)

Paced Step 4: Prepare the Presentation for Electronic Delivery

418

(5)

Selecting the Text Content

419

(1)

Formatting Content

420

(2)

Choosing Graphics

422

(1)

Paced Step 5: Practice the Presentation Delivery

423

(3)

Communicating the Content

423

(1)

Coping with Nerves

424

(1)

Managing the Location

425

(1)

Handling Questions

426

(1)

Using PowerPoint to Create Presentations

426

(11)

Identifying the Presentation Development Steps

426

(1)

Outlining a Presentation in PowerPoint

427

(4)

Adding Content to a Presentation from Word

431

(1)

Applying and Modifying a Design Template

432

(3)

Editing and Printing a Presentation

435

(2)

Session 7.2 Quick Check

437

(1)

Tutorial Summary

438

(1)

Key Terms

438

(1)

Review Assignments

438

(1)

Case Problems

439

(3)

Quick Check Answers

442

(3)

Persuasive Presentations

445

(68)

Creating Sales Presentations and Developing Training Sessions

445

(1)

Session 8.1

446

(1)

Creating Sales Presentations

446

(1)

Exploring Sales Presentation Opportunities

446

(6)

Describing the Corporate Sales Presentation

446

(2)

Describing the Public Sales Presentation

448

(3)

Describing the In-House Sales Presentation

451

(1)

Identifying Guidelines for Sales Presentations

452

(3)

Identifying Key Points

452

(1)

Customizing the Presentation

453

(1)

Emphasizing Benefits

454

(1)

Developing Key Points in a Presentation

454

(1)

Developing a Sales Presentation

455

(9)

Organizing Content

455

(1)

Including Visual Data

456

(2)

Using Diagrams

458

(6)

Delivering a Sales Presentation

464

(2)

Engaging the Audience

464

(1)

Including Multimedia Components

465

(1)

Ending a Sales Presentation

465

(1)

Creating Diagrams in PowerPoint

466

(4)

Creating a Table in PowerPoint

470

(5)

Creating and Animating a Chart in PowerPoint

475

(4)

Session 8.1 Quick Check

479

(1)

Session 8.2

479

(1)

Developing Training Sessions

479

(1)

Exploring Training Characteristics

480

(3)

Identifying Skill Categories

480

(1)

Exploring Learner Requirements

481

(1)

Identifying Learning Styles

482

(1)

Identifying Training Needs

483

(1)

Planning Training Sessions

483

(6)

Stage 1: Assessing Learner Needs

483

(2)

Stage 2: Defining Learning Outcomes

485

(1)

Stage 3: Identifying Tasks

486

(1)

Stage 4: Sequencing Content

487

(1)

Creating a Training Plan

488

(1)

Developing Training Materials

489

(3)

Developing a Training Presentation

489

(1)

Creating Handouts

490

(1)

Leading a Demonstration

491

(1)

Conducting Training Sessions

492

(2)

Working with Graphics in PowerPoint

494

(9)

Modifying Clip Art

494

(5)

Animating Graphics

499

(1)

Positioning Objects

500

(3)

Exporting Presentations to Word to Create Handouts

503

(4)

Session 8.2 Quick Check

507

(1)

Tutorial Summary

507

(1)

Key Terms

507

(1)

Review Assignment

507

(1)

Case Problems

508

(3)

Quick Check Answers

511

(2)

Appendix

513

(24)

Job Search Documents

513

(1)

Creating Job Application Letters and Resumes

513

(1)

Creating a Cover Letter

514

(6)

Selecting Appropriate Content

514

(2)

Structuring the Letter

516

(3)

Formatting the Letter

519

(1)

Developing Other Job Search Letters

520

(5)

Writing Networking Letters

520

(2)

Writing Prospecting Letters

522

(2)

Writing Thank You Letters

524

(1)

Organizing a Resume

525

(5)

Applying the Ascent Guidelines

525

(1)

Identifying Resume Components

525

(5)

Identifying Types of Resumes

530

(4)

Developing a Chronological Resume

530

(1)

Developing a Functional Resume

531

(1)

Developing an Electronic Resume

532

(2)

Formatting a Resume

534

(1)

Appendix Summary

535

(1)

Key Terms

536

(1)

Review Assignments

536

(1)

Glossary/Index

537

Amazon no longer offers textbook rentals. We do!

New Perspectives On Communicating In Business With Technology

New Perspectives On Communicating In Business With Technology

9780619267919

0619267917

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

New Perspectives On Communicating In Business With Technology

New Perspectives On Communicating In Business With Technology

9780619267919

0619267917

Summary

Table of Contents

Supplemental Materials

Write a Review

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