In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative, and, above all, accessible way. He will also help you to take care of the practicalities, the business if you like, of being a writer and communicator. Aimed at researchers at all levels of experience, this book will take you from the basics of writing and speaking, how to develop a public profile, gain traction online—starting with a simple letter to the editor and then moving through writing for newspapers and magazines, radio and TV interviews, as well as podcasting, and even exhibitions and documentary film. This book will teach experts how to be front and centre in public debate so we can all benefit from their knowledge and make informed decisions about the things that matter. Funny, lively, and constructive, this is your hands-on guidebook to excelling in academia.