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| Preface for Instructors | |
| Introduction for Students | |
| Researching and Writing | |
| Finding a Topic | |
| Understanding the Assignment | |
| Prewriting | |
| Developing a Working Thesis | |
| Conducting Traditional Academic Research | |
| Navigating the Library | |
| Library Catalog Searches | |
| Online Periodical Databases | ... MORE|
| Government Publications | |
| The Internet | |
| Interviews, Surveys, and Field Research | |
| Conducting Other Types of Research | |
| The World Wide Web | |
| Print Media and News | |
| Television, Radio, and Broadcast News | |
| Evaluating Sources and Reading Critically | |
| Types of Sources | |
| Popular vs. Scholarly: How to Tell the Difference | |
| Evaluating an Author | |
| Evaluating a Periodical | |
| Evaluating a Book | |
| Evaluating an Online Source | |
| Evaluating Content | |
| Active Reading | |
| Finding Main Ideas | |
| Annotating a Text | |
| SASE | |
| Double-Column Note Taking | |
| The Rhetorical Précis | |
| Understanding Argument and Persuasion | |
| Inductive and Deductive Arguments | |
| Approaches to Argument and Persuasion | |
| Ethos, Logos, and Pathos | |
| The Toulmin Method | |
| The Rogerian Argument | |
| Logical Fallacies | |
| Navigating the Writing Process | |
| Learning Styles | |
| The Writing Process | |
| Prewriting | |
| Researching and Note Taking | |
| Outline | |
| Drafting | |
| Revising and Editing | |
| Revision Checklist | |
| Editing Checklist | |
| Know Thyself | |
| Organizing the Essay | |
| Introductions | |
| The Body of the Essay | |
| Conclusions | |
| Visual Paper Structure | |
| Rhetorical Modes of Writing | |
| Integrating Sources into Writing | |
| Summary, Synthesis, and Critical Thought | |
| Presenting Information: Summaries, Paraphrases, and Direct Quotations | |
| How to Incorporate Sources into Your Papers | |
| Introducing Your Sources | |
| Analyzing and Interpreting Information from Sources | |
| Understanding and Avoiding Plagiarism | |
| Types of Plagiarism | |
| Avoiding Plagiarism | |
| Common Knowledge Exceptions | |
| Improving Style, Punctuation, and Grammar | |
| Punctuation Pattern Sheet | |
| Twenty-Five Common Punctuation and Grammar Errors to Avoid | |
| Recognizing Independent Clauses | |
| Punctuating Independent Clauses | |
| Common Conjunctions | |
| Recognizing and Punctuating Dependent Clauses and Phrases | |
| Punctuating Restrictive and Nonrestrictive Elements | |
| Using Commas | |
| Using Semicolons | |
| Using Colons | |
| Using Apostrophes | |
| Using Quotation Marks | |
| Using Dashes | |
| Using End Punctuation | |
| Using Hyphens | |
| Using Ellipsis Marks | |
| Using Parentheses and Brackets | |
| Using the Slash | |
| Making Subjects and Verbs Agree | |
| Using Correct Verb Tenses | |
| Understanding Pronouns | |
| Suggestions for Improving Writing Style | |
| Web Address For Exercises | |
| Handbook for Documentation | |
| Formatting the MLA Style Paper | |
| MLA Document Guidelines | |
| Sample Student Paper | |
| Creating MLA Style Parenthetical Citations | |
| When You Should Use Parenthetical Citations | |
| Placement of Parenthetical Citations | |
| Directory of Sample Parenthetical Citations | |
| Preparing the MLA List of Works Cited | |
| Directory of Sample Works Cited Entries | |
| Arrangement of Entries on the Works Cited Page | |
| Works-Cited Entries for Books, Works in Books, and Plays | |
| Periodical Print Publications | |
| Works Cited Entries for Works from Reference Databases | |
| Works Cited Entries for Internet Sources | |
| Works Cited Entries for Other Sources | |
| Annotated Bibliographies | |
| Using APA Style | |
| Formatting the APA Style Paper | |
| Creating APA Style Parenthetical Citations | |
| Preparing the List of References | |
| Sample Student Paper | |
| Anthology of Readings | |
| Introduction to Anthology of Readings | |
| Information Competency and Popular Culture | |
| Television | |
| "The Triumph of Popular Culture: Situation Comedy, Postmodernism, and The Simpsons." | |
| "Real or Not, It Doesn't Matter." | |
| "The Fast-Forward, On-Demand, Network-Smashing Future of Television." | |
| "Entertainment Wars: Television Culture After 9/11." | |
| A Casebook on 24: | |
| "Does '24' Encourage US Interrogators to 'Torture' Detainees?" | |
| "Stranger than Fiction: Does 24 Inspire Real Life Torture?" | |
| "Watching Torture in Prime Time." | |
| Film | |
| "Are Movies Art?" | |
| "To Kill A Mockingbird." | |
| "The Godfather Goes Interactive." | |
| "From Nerds to Napoleons: Thwarting Archetypical Expectaqtion in High School Films." | |
| "Sex and the Cinema: What American Pie Teaches the Young." | |
| "Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema." | |
| The Internet | |
| "Network Economics" from Out of Control: The Biology of Machines, social Systems, and the Economic World. | |
| "Cyber-Bullying: Creating a Culture of Respect in a Cyber World." | |
| "You Tube: The Evolution of Media?" | |
| "Can Grand Theft Auto Inspire Professors?" | |
| "A History Department Bans Citing Wikipedia as a Research Source." | |
| "The Amorality of Web 2.0" | |
| "Educators Explore ‘Second Life' Online." | |
| "Second Life Just Like the First." | |
| "Harsh Words Die Hard on the Web: Law Students Feel Lasting Effects of Anonymous Attacks." | |
| Advertising | |
| "New Branded World" from No Logo: Taking Aim at the Brand Bulllies | |
| "The Future of Advertising is Here." | |
| "But First a Word from our Sponsors." | |
| "Stealth TV: Channel One Delivers News and Advertising to the Classroom." | |
| "Students for Sale - How Corporations Are Buying Their Way into America's Classrooms" | |
| "Group Wants Shrek off Anti-Obesity Campaign" and Barbara F. Meltz, "Fighting Obesity but Fronting for Junk Food." | |
| Media Multinationals | |
| From: Corporate Media and the Threat to Democracy | |
| "Address to the Third National Conference on Media Reform." | |
| "Grand Theft: The Conglomeratization of Media and the Degradation of Culture: (25 Years Of Monitoring The Multinationals)." | |
| "Rupert Murdoch's Cool New Thing (MySpace.com)." | |
| "Statement of Commissioner Jonathan S. Adalstein." | |
| "Remarks of Commissioner Michael J. Copps: FCC Hearing on Media Ownership: Los Angeles, California, October 3, 2006." | |
| News Media | |
| "War Takes up Less Time on Fox News." | |
| "AP: We Ignored Paris Hilton." And John Rogers, "US Weekly Blacks out Hilton Coverage" | |
| "Rediscovering the World: 9/11 Showed all Too Clearly What a Terrible Mistake it was for America's News Media to Largely Ignore Foreign News." | |
| "What the Mainstream Media Can Learn from Jon Stewart." | |
| "Address to RTDNA" | |
| "Address at RTDNA Awards Dinner." | |
| Corporate America | |
| "The Most Dangerous Job," From Fast Food Nation. | |
| "The Unofficial History of America™" from Culture Jam | |
| "Business as Usual" from The Corporation: The Pathological Pursuit of Profit and Power. | |
| "Industrial Diarrhea" from Affluenza: The All-Consuming Epidemic. | |
| "Junk Food's Health Crusade: How Ronald McDonald Became a Health Ambassador, and Other Stories." | |
| "Bottom Line: What are the True Costs of Wal-Mart's Low Prices?" | |
| "Wal-Mart Sets the Record Straight." | |
| Appendix: List of Commonly Confused Words and Phrases | |
| Appendix or Inside Cover: Common Essay Correction Marks | |
| Table of Contents provided by Publisher. All Rights Reserved. |