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The Mouse That Roared: Disney and the End of Innocence

ISBN: 9781442201439 | 1442201436
Edition: Revised
Format: Paperback
Publisher: Rowman & Littlefield Pub Inc
Pub. Date: 4/16/2010

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How are children--and their parents--affected by the world's most influential corporation?

Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

This Expanded and Revised Edition of Henry A. Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor.

In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.

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