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MM (with Review Cards and Printed Access Card)
MM (with Review Cards and Printed Access Card)
- ISBN 13:
9780324784435
- ISBN 10:
0324784430
- Edition: 1st
- Format: Paperback
- Copyright: 04/07/2009
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
