MKTG (with Marketing CourseMate with eBook Printed Access Card)
ISBN: 9781111528096 | 1111528098
Edition: 5thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 2/24/2011
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Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
| The World of Marketing | |
| An Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Ethics and Social Responsibility | |
| The Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Market Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets |
