MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card)
ISBN: 9780324789287 | 0324789289
Edition: 3rdFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 2/18/2009
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MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
| The World Of Marketing | |
| Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Social Responsibility, Ethics, and the Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Market Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Suppor... MORE | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Place (Distribution) Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailing | |
| Promotion Decisions | |
| Integrated Marketing Communication | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Customer Relationship Management | |
| Table of Contents provided by Publisher. All Rights Reserved. |
