9780072498523

McConnell-Brue's Principles of Microeconomics, 15 is the best-selling textbook and has been teaching students in a clear, unbiased way for 40 years. The 14th edition grew market share because of its clear and careful treatment of principles of microeconomics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Microeconomics from McConnell-Brue than any other text-12 million of them. The 15th edition is a substantial revision that delivers a tighter, modern, Internet-savvy book.ook.ok.

PART ONE An Introduction to Economics and the Economy

To the Student

2

(1)

The Nature and Method of Economics

3

(19)

The Economizing Problem

22

(18)

Individual Markets: Demand and Supply

40

(19)

The Market System

59

(14)

The U.S. Economy: Private and Public Sectors

73

(20)

The United States in the Global Economy

93

(23)

PART TWO Microeconomics of Product Markets

Supply and Demand: Elasticity and Government-Set Prices

116

(20)

Consumer Behavior and Utility Maximization

136

(21)

The Costs of Production

157

(22)

Pure Competition

179

(26)

Pure Monopoly

205

(23)

Monoplistic Competition and Oligopoly

228

(24)

Technology, R&D and Efficiency

252

(22)

PART THREE Microeconomics of Resource Markets

The Demand for Resources

274

(18)

Wage Determination

292

(22)

Rent, Interest, and Profit

314

(16)

PART FOUR Microeconomics of Government

Government and Market Failure

330

(23)

Public Choice Theory and the Economics of Taxation

353

(21)

PART FIVE Microeconomic Issues and Policies

Antitrust Policy and Regulation

374

(17)

Agriculture: Economics and Policy

391

(18)

Income Inequality and Poverty

409

(20)

Labor Market Issues: Unionism, Discrimination, Immigration

429

(23)

The Economics of Health Care

452

(20)

PART SIX International Economics and the World Economy

International Trade

472

(22)

Exchange Rates, the Balance of Payments, and Trade Deficits

494

WEB BONUS CHAPTER Transition Economies: Russia and China www.mhhe-com/economics/mcconnell15

Glossary

1

(1)

Index

1

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Microeconomics: Principles, Problems, and Policies

Microeconomics: Principles, Problems, and Policies

0072498528

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