Microeconomics for MBAs : The Economic Way of Thinking for Managers
ISBN: 9780521191470 | 0521191475
Edition: 2ndFormat: Hardcover
Publisher: Cambridge University Press
Pub. Date: 7/19/2010
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Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated wit... MORE
The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated wit... MORE
| List of figures | |
| List of tables | |
| The Market Economy, Overview and Application: | |
| Microeconomics: a way of thinking about business | |
| Competitive product markets and firm decisions | |
| Principles of rational behavior in society and business | |
| Applications of the economic way of thinking: domestic government and management policies | |
| Applications of the economic way o... MORE | |
| Demand and Production Theory: | |
| Consumer choice and demand in traditional and network markets | |
| Production costs and the theory of the firm | |
| Production costs in the short run and long run | |
| Competitive and Monopoly Market Structures: | |
| Firm production under idealized competitive conditions | |
| Monopoly power and firm pricing decisions | |
| Firm strategy under imperfectly competitive market conditions | |
| Competitive and monopsonistic labor markets | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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