Microeconomics
ISBN: 9780132080231 | 0132080230
Edition: 7thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 6/11/2008
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KEY BENEFIT: This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. KEY TOPICS: The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment ... MORE
| Introduction: Markets and Prices | |
| Preliminaries | |
| The Basics of Supply and Demand | |
| Producers, Consumers, and Competitive Markets | |
| Consumer Behavior | |
| Individual and Market Demand | |
| Uncertainty and Consumer Behavior | |
| Production | |
| The Cost of Production | |
| Profit Maximization and Competitive Supply |
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