Amazon no longer offers textbook rentals. We do!

Membership Development : An Action Plan for Results

by: Rich, Patricia; Hines, Dana

Membership Development : An Action Plan for Results

by: Rich, Patricia; Hines, Dana

ISBN 13:
9780834219717
ISBN 10:
0834219719
Format: Paperback
Copyright: 06/01/2002
Publisher: Jones & Bartlett Learning
Newer Edition

Rent

Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

This book provides all the tools you need to implement a membership program that will meet not only the needs on your nonprofit organization, but also the organization's membership and the surrounding community.

Foreword

Preface

xiii

Acknowledgments

The Meaning of Membership

(20)

Forever Forming Associations

(2)

Criteria for Types of Programs

(3)

Program Types

(6)

The Role of Income

(2)

The Appeal of Membership

(4)

Summary

(3)

Planning for Membership

(22)

Planning as the Foundation

(2)

The Planning Process

(4)

Planning Steps

(13)

A Word about Flexibility

(3)

Membership and Fundraising

(24)

Members Give

(1)

Membership or Annual Giving?

(1)

Why Membership

(2)

Making the Membership Decision

(3)

Membership Strategy

(3)

The Membership Relationship

(9)

Asking Members

(4)

Counting the Money

(1)

Summary

(1)

The Membership Program

(28)

Variety in Membership

(1)

Membership Packags

(9)

Components of the Membership Program

(15)

Corporate Membership Programs

(2)

Summary

(2)

Membership Acquisition

(16)

The Critical Task

(12)

Measuring Acquisition Success

107

(4)

Direct Mail

111

(22)

Proactive Acquisition

111

(1)

Direct Mail Components

112

(14)

Important Considerations in the Direct Mail Program

126

(4)

Direct Mail Uses

130

(3)

Telemarketing

133

(20)

Advancement through Personal Communication

133

(4)

The Other Direct Response Approach: Telemarketing

137

(7)

Results

144

(6)

Summary

150

(3)

Membership Retention and Renewals

153

(10)

The Importane of Renewals

153

(1)

Retention

154

(2)

Renewals

156

(7)

Marketing the Membership Program

163

(24)

Target Markets

164

(1)

Market Research: Finding Needs and Wants

164

(12)

Designing Products and Services

176

(1)

Communications

176

(7)

Effecting Pricing

183

(1)

Delivery

184

(1)

Summary

184

(3)

Volunteers

187

(24)

Membership and Volunteers

187

(1)

Institutions and Independent Friends Groups

188

(1)

Volunteering in Membership Programs

189

(14)

Volunteering as a Condition of Membership

203

(1)

Membership Programs in All-Volunteer Organizations

204

(4)

Volunteers Who Are Not Members

208

(1)

The Volunteer Department

209

(2)

Leadership, Management, and Staff

211

(14)

Leadership and Management

211

(1)

Stages in the Growth of Membership Programs

212

(2)

Relationship between Staff and Volunteers

214

(2)

Staffing the Membership Program

216

(9)

Membership and the Internet

225

(10)

An Addition, Not a Substitution

226

(1)

What Is Possible?

226

(1)

Early Impact of the Web on Fundraising

226

(1)

State of the Membership

227

(1)

Secure Transaction Pages

228

(2)

E-mail Communications with Members

230

(2)

Members-Only Web Access Pages

232

(1)

Integration of Old World and New World

233

(2)

The Math of Membership

235

(22)

The Demands on Membership

235

(1)

The Financial Side of Membership

236

(9)

Membership Reports and Benchmarks

245

(10)

Tax Issue in Membership

255

(2)

Ethical and Legal Dimensions: Right and Wrong and Everything In Between

257

(20)

Ethics

257

(6)

Legal Issues

263

(12)

Summary

275

(2)

Appendixes

277

(28)

A--Planning Worksheets

277

(6)

B--Report Worksheets

283

(6)

C--Budgets and Members

289

(8)

Example 1: Budget of $1,000 to $2,000; Up To 500 Members

290

(1)

Example 2: Budget of $15,000; 1,000 Members

290

(1)

Example 3: Budget of $75,000; 3,000 Members

291

(3)

Example 4: Budget of $500,000; 20,000 Members

294

(2)

Example 5: Budget of $1,000,000; 50,000 Members

296

(1)

D--Case Studies

297

(4)

Case Study 1: National Baseball Hall of Fame and Museum---The Basics Work

297

(1)

Case Study 2: Arizona-Sonora Desert Museum---Improving an Already Successful Program

298

(3)

E--Software Options

301

(4)

Doing the Homework

301

(1)

Software Vendors

302

(3)

Glossary and Benchmarks

305

Amazon no longer offers textbook rentals. We do!

Membership Development : An Action Plan for Results

Membership Development : An Action Plan for Results

9780834219717

0834219719

Summary

Table of Contents

Supplemental Materials

Write a Review