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Media Now Understanding Media, Culture, and Technology, 2008 Update
ISBN: 9780495100478 | 0495100471
Edition: 5thFormat: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 2/8/2007
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How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW pre... MORE
| Preface | |
| Media and the Information Age | |
| The Changing Media | |
| Media and Society | |
| The Media | |
| Books and Magazines | |
| Newspapers | |
| Recorded Music | |
| Radio | |
| Film and Home Video | |
| Television | |
| The Internet | |
| Public Relations | |
| ... MORE | |
| The Communications Infrastructure | |
| Media Issues | |
| Media Uses and Effects | |
| Media Policy and Law | |
| Media Ethics | |
| Global Communications Media | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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