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|Organizing Thinking About Media Effects|
|Why Study Media Effects?|
|Defining Key Ideas|
|What is a Media Effect?|
|Types of Mass Media Effects on Individuals|
|Types of Macro-Level Effects|
|Macro Level Effects on the Public|
|Macro Level Effects - Institutions|
|Macro Level Effects - Society, Culture, and Mass Media|
|The Big Picture|
|Table of Contents provided by Publisher. All Rights Reserved.|