Media Effects
ISBN: 9781412964692 | 1412964695
Format: PaperbackPublisher: SAGE Publications, Inc
Pub. Date: 1/3/2012
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Media Effects provides students with an in-depth understanding of how the media constantly influences individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates (1) media influences on individuals and (2) media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals, institutions, influences on behavior, attitudes, and beliefs, Potter helps students to unders... MORE
| Organizing Thinking About Media Effects | |
| Why Study Media Effects? | |
| Defining Key Ideas | |
| What is a Media Effect? | |
| Media Influence | |
| Media Theories | |
| Types of Mass Media Effects on Individuals | |
| Physiological Effects | |
| Cognitive Effects | |
| Belief Effects | |
| Attitude Effects | |
| Affective Effects | |
| Behaviorial Effects | |
| Types of Macro-Level Effects | |
| Macro Level Effects on the Public | |
| Macro Level Effects - Institutions | |
| Macro Level Effects - Society, Culture, and Mass Media | |
| The Big Picture | |
| Big Picture | |
| Springboard | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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