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Media Effects Research : A Basic Overview

ISBN: 9780534629175 | 0534629172
Edition: 2nd
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 3/31/2005

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Theories and Theoretical Concepts Discussed in the Text. Preface. Acknowledgments. 1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent With Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact. Names Index. Subject Index.

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