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Masters of Management : How the Business Gurus and Their Ideas Have Changed the World—For Bette...

ISBN: 9780061771132 | 0061771139
Edition: Revised
Format: Hardcover
Publisher: Harpercollins
Pub. Date: 11/29/2011

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SummaryTable of Contents
"A complete update of the 1996 bestselling THE WITCH DOCTORS, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"--

In 1996, having completed a two-year research study, longtime Economistjournalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and followers. The book became a bestseller, widely praised by reviewers and devoured ... MORE
Acknowledgmentsp. vii
Forewordp. xi
Introduction: The Unacknowledged Legislatorsp. 1
How it Works
The Fad in Progress: From Reengineering to CSR.p. 29
The Management Theory Industryp. 49
The Prophet and the Evangelists
Peter Drucker: The Guru's Gurup. 75
Tom Peters: Management for the Massesp. 95
Fla... MOREp. 111
Three Management Revolutions
Rethinking the Companyp. 143
Entrepreneurs Unboundp. 169
The World Turned Upside Downp. 203
The Great Debates
Knowledge, Learning, and Innovationp. 233
Lords of Strategyp. 251
What Does Globalization Mean?p. 269
Storm in the Boardroomp. 291
Managing Leviathanp. 313
Workers of the World
The Common Toadp. 337
The Battle for Brainpowerp. 363
Managing Yourselfp. 391
Conclusion: Mastering Managementp. 409
Notesp. 421
Indexp. 433
Table of Contents provided by Ingram. All Rights Reserved.


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