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Marketing Research: Update Edition with SPSS 12.0

ISBN: 9780131643963 | 0131643967
Format: Hardcover w/CD
Publisher: Prentice Hall
Pub. Date: 1/1/2005

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For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSSŪ Student Edition 12.0, whereas most other books offer only version 11.0. the authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).

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