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Marketing Research and SPSS 11. 0

ISBN: 9780131027947 | 0131027948
Format: Hardcover w/CD
Publisher: PRENTICE HALL
Pub. Date: 1/1/2003

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Explores today's increasingly digital research environment from a practitioner's point of view. Written for an understanding and appreciation of how marketing research works in practice. Packaged with CD-ROM.

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